FAQs
Changes to Case Escalations on the Premium Plan
Effective August 1st, 2026
Starting August 1st, the StoreLock team will no longer personally handle case escalations and follow-through for Premium subscribers. Filing and managing takedown cases becomes self-serve on Premium, using the tools built into the app. Hands-on case management — where our team files, escalates across channels, and chases a case to resolution for you — is now part of the Enterprise plan.
Everything else. Premium keeps full storefront protection, domain squatter detection, real-time threat alerts, copy protection, IP and country blocking, image monitoring, and in-app abuse report filing. The app still detects impersonation sites and still generates and submits the initial abuse reports when you start a case.
Hands-on escalation work — filing across registrars, hosts, registries, and ICANN, and following each case for weeks until a site comes down — has grown well beyond what the Premium price supports. Rather than raise Premium's price for everyone, we've split the offering: Premium stays an affordable self-serve toolkit, and the customers who want cases fully handled can choose the managed Enterprise plan.
We will finish what we started. Any case already in our hands before August 1st stays with us through resolution, at no charge, regardless of how long it takes.
From your StoreLock dashboard, open the detected threat (or add a domain you've found yourself), and start an abuse report. The first time you file, you'll be asked to accept the Brand Protection Authorization. The app generates and submits the initial reports, and your case appears in the dashboard where you can track its status. Our step-by-step guide walks through the whole flow: Filing Abuse Reports in StoreLock: A Complete Walkthrough
Ask us. We're glad to walk you through the steps, explain what a registrar response means, or point you at the right next move on a case. What changes on August 1st is who drives the case — not whether we'll help you understand the process.
Enterprise is fully managed brand protection: we detect new impersonations of your brand, verify every match daily, file within 24 hours of verification, escalate across every applicable channel in parallel, and confirm when each site comes down. It includes unlimited takedowns with no overage charges, unlimited image monitoring, a dedicated account manager, priority support, and a weekly case summary. It's $399/month with a 3-day free trial, available under Manage Plan in the app.
Please contact us at hello@storelock.app to discuss any questions about this change.
